For group health benefits agencies

Your producers have tools. Your agency has no book.

Every producer runs their own stack, so the agency never sees the whole picture. Command Center puts Form 5500 employer data, LinkedIn and email outreach, replies, pipeline through renewal, and proposals with e-sign on one record that belongs to the agency.

1 Record for the whole agency
5500 Employer data built in
Week 1 First campaign sending
★★★★★ Rated 4.7/5 on Trustpilot

Seven tools per producer, and not one of them is the agency's

One employer group. Seven places it lives. Two renewal dates on file, and they do not match.

Producer A: LinkedIn tool$79/seat
Dana WhitfieldHR Director · Summit Auto GroupConnected · no reply · no follow-up set
5500 data$199/mo
Summit Auto Group240 lives · fully insuredrenewal: 12/1
Agency CRMstale
Summit Auto GroupDana Whitfield, HR Directorrenewal: 1/1
Producer B: email sender$47/seat
d.whitfield@summitauto.combounced · new HR director
Producer C: doc tool$29/seat
Summit proposal v3.docxquotes last year's carriersaved 11 days ago
Monday pipeline report7 exports
Pipeline: $2.1MCRM says $1.4Mseven exports, none agree
renewals_v7.xlsxlocal file
SummitDana?12/1???
7tools
4bills
2renewal dates
  • The renewal date lives in the wrong placeThe date sits in the 5500 tool, the reminder sits in a spreadsheet, and the reminder never fires. The incumbent gets to the meeting first.
  • The agency cannot see the bookPrincipals ask what is in the pipeline and get seven exports that disagree. There is no single answer because there is no single record.
  • The book walks when the producer doesRelationships, sequences, and history live in a login the agency does not own.

When a producer leaves, the work leaves with them.

One record for the whole agency

Employer lists, outreach, replies, pipeline, and proposals stop being separate tools with separate bills. They run as one system, on one record, for every producer in the firm. The agency owns the record. Producers work inside it.

AI Engine
Pipeline Deal Tracking
LinkedIn Connect + Engage
Unibox AI Replies
Cold Email Smart Sequences
Enrichment Waterfall Data
Content Personalized Assets
Day 1
Day 2
Day 3
Day 5
Day 7
Day 10
6 Channels Unified
19% Reply Rate
3x More Meetings
24/7 AI Orchestration
BenefitsIQ
Employer prospecting straight from Form 5500 filings, by size, funding type, carrier, and renewal month
Replaces the 5500 subscription
Unibox
Replies from LinkedIn and email land in one inbox, where Ezra drafts responses for the producer to approve
One inbox per producer, one view for the agency
groDoc
Proposals and broker of record letters go out for e-sign from the same login
Documents stay on the record

From Form 5500 filing to signed BOR

1
Step one

Build the employer list

BenefitsIQ pulls employers straight from Form 5500 filings by size, funding type, carrier, and renewal month. Enrichment fills in the decision makers.

BenefitsIQ · 5500 employers, renewing Q1
MB
Marcus Bell
HR Director · Crestline Motors
PN
Priya Nair
People Ops · Riverside Auto Group
DW
Dana Whitfield
d.whitfield@summitauto.com
✓ verified
2
Step two

The platform writes and sends

Personalized LinkedIn and email sequences go out on the agency's ICP, on infrastructure that is warmed up rather than borrowed.

Ezra · drafting
To Dana Whitfield, VP of Human Resources at Summit Auto Group

Most companies your size are still fully insured, so every renewal increase comes straight out of your budget and you never see the claims data.

3
Step three

Producers run the deal through renewal

Replies route into one inbox, meetings land on the producer's connected scheduler, the group moves through pipeline, and the proposal and BOR go out for e-sign.

Unibox · 1 new reply

Yes, let's talk. Are you free Thursday afternoon?

Booked · Thu 2:00 PM · Pipeline: Discovery

Firms that moved their revenue operation onto grobot

Benefits agencies and B2B teams, from a two-producer shop to Oracle. Every number below is from a published case study.

If you run revenue for other people's clients

Agencies that deliver revenue operations on behalf of their own clients can run Command Center white labeled: a rebranded workspace with per-client separation, so your clients see your brand rather than ours.

$67
per license, per month
Wholesale rate you mark up
10
license minimum to start
Add seats as the book grows
Yours
logo, colors, and domain on every client workspace
Clients never see a grobot invoice

Straight answers

Does this replace our Form 5500 data subscription?

Yes. BenefitsIQ is built directly on Form 5500 filings, so employer prospecting by size, funding type, carrier, and renewal month is part of the platform rather than a separate bill. Agencies typically cancel MiEdge, Mployer Advisor, or Judy Diamond once their producers are working out of Command Center.

How is this different from giving every producer their own tools?

Separate logins mean the agency never sees the book. Command Center puts every producer on one record, so employer data, outreach, replies, pipeline, and proposals stay with the agency when a producer changes seats. Principals get one view of the whole book instead of seven exports.

Can we run it under our own brand?

Yes. Agency partners run a rebranded workspace with per-client separation, so your clients see your brand rather than ours. Partner licenses are 67 dollars per seat with a ten seat minimum, which is a wholesale rate you mark up and keep the spread on.

What channels does outreach actually run on?

LinkedIn and email. Replies from both land in one inbox where Ezra drafts responses for your producers to approve. Command Center is built for employer-facing revenue operations, so it does not run SMS blasts or outbound dialing.

How long does it take to get producers live?

An onboarding wizard walks each producer through their first employer campaign, and teams generally have a campaign sending in week one. Agencies that want the day to day handled can add a virtual operator who builds the campaigns, writes the copy, and manages replies inside the account.

What happens to the data if we leave?

It is your book. Employer records, contacts, sequences, pipeline history, and documents export out of the platform, and billing is month to month with no contract.

See it against your own book

Bring a renewal month and a target employer size. We will show you the employer list the platform builds from Form 5500 data and what the first sequence would say.