AI in Sales
Everything we have published on ai sales automation: 5 guides for B2B revenue teams, anchored by AI Sales Automation: What to Automate and What to Never Automate.
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ai sales automation
AI Sales Automation: What to Automate and What to Never Automate
AI is excellent at the parts of outbound nobody wants to do and bad at the part everyone points it at. The distinction is not subtle once you see it.
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sales automation
Sales Automation: What to Automate and What to Never Automate
The automation question is usually framed as how much. The better question is which, and there is a clean line between the two categories.
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ai cold outreach
AI Cold Outreach: Where the Model Helps and Where It Embarrasses You
AI is genuinely better than you at reading ten years of filings. It is worse than you at writing one sentence a stranger will read. Most tools have th
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conversational marketing
What Conversational Marketing Means Now That the Bot Can Actually Talk
The original version failed for an unglamorous reason: nobody was on the other end. That is the part worth fixing, and it is not a model problem.
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account based marketing automation
Account-Based Marketing Automation for Small Target Lists
ABM is usually sold as software for enterprises with 2,000 target accounts. The version that works for a 10-person team targeting 80 accounts is diffe