Phin Sutton
Co-Founder of grobot
Phin builds and runs the revenue motion behind grobot Command Center: prospecting, enrichment, LinkedIn and email outreach, pipeline, and documents. Everything here is written from campaigns we run ourselves or run for clients.
92 posts
Content
- LinkedIn Content Strategy: Posting for Pipeline, Not Impressions
- How to Write LinkedIn Posts: Structure, Hooks, and the First Two Lines
- The Best Time to Post on LinkedIn (And Why Your Data Beats Any Chart)
- LinkedIn Hashtags: What Changed and What Still Works
- LinkedIn Polls as a Research Tool, Not an Engagement Hack
- LinkedIn Video Marketing: Formats, Length, and What Gets Watched
- LinkedIn Newsletters: The Subscribe Prompt Is the Whole Feature
- LinkedIn Engagement Pods: The Case Against, With the Mechanism
- LinkedIn Groups for Lead Generation: Mostly Dead, One Exception
- LinkedIn Articles vs Posts: Which One Deserves the Effort
- LinkedIn Prospecting Automation That Still Sounds Like a Person
- LinkedIn Automation: The Limits, the Risks, and the Cadence That Holds
- LinkedIn Outreach Scripts: Nine Templates and Why They Work
- LinkedIn Connection Request Messages That Get Accepted
- How to Combine LinkedIn and Email in One Outreach Sequence
- How to Reach C-Level Executives on LinkedIn Without Getting Ignored
- A Multichannel Sales Sequence, Step by Step, With the Full Cadence
- LinkedIn InMail Strategy: When It Beats a Connection Request
Benefits Brokers
- The Employee Benefits Renewal Timeline, Month by Month
- The Broker of Record Letter: What It Does and When to Ask
- First-Time Form 5500 Filers Are the Softest Segment on the File
- How to Read a Form 5500 Schedule A, Line by Line
- Group Health Broker Lead Generation: A Twelve-Month Calendar
- miEdge Alternatives: What You Are Actually Paying For
- Form 5500 Prospecting: How to Read a Filing Like a Broker
RevOps
- Lead Routing: Speed Matters More Than Fairness
- Pipeline Coverage Ratio: Why 3x Is a Guess and What to Use Instead
- Sales Pipeline Stages That Two Reps Would Score the Same Way
- The Revenue Operations Tech Stack, Priced Honestly
- What Revenue Operations Actually Means When You Have to Run It
- The Small Business CRM Playbook: Five Habits That Keep Data Clean
White Label
- Agency Client Onboarding When the First Month Produces Nothing
- Referral, Reseller, White Label: Which Partnership You Actually Want
- Starting a White-Label Agency: The First Three Clients Decide Everything
- White-Label Agency Pricing: Stop Passing Through the Seat Cost
- White-Label Sales Platform: The Margin Math Before the Feature List
Enrichment
Cold Email
- Email Warmup: The Four Weeks You Cannot Compress
- Cold Email Domain Setup: What to Buy and How to Wire It
- B2B Email Marketing Best Practices That Survive Contact With an Inbox
- Cold Email Deliverability: The Setup That Keeps You Out of Spam
- Cold Email Personalization: The Three Variables That Carry the Lift
SEO
- B2B SEO: Fewer Pages, Better Ones, and a Real Cluster Map
- B2B Keyword Research: Finding Terms With Buyers Behind Them
- Winning Featured Snippets on B2B Queries (and AI Overviews)
- B2B Backlinks: What Still Moves Rankings and What Gets You Burned
- Affordable SEO Strategies for Teams Without an Agency Retainer
Lead Gen
Networking
Profile
- LinkedIn Profile Optimization for People Who Sell, Not Job Hunt
- LinkedIn Headline Examples That Read Like a Value Prop
- The LinkedIn About Section, Written for Buyers Instead of Recruiters
- LinkedIn Company Page Setup That Earns Followers Worth Having
- LinkedIn Creator Mode: Who It Helps and Who It Quietly Hurts
AI
- Sales Automation: What to Automate and What to Never Automate
- AI Cold Outreach: Where the Model Helps and Where It Embarrasses You
- What Conversational Marketing Means Now That the Bot Can Actually Talk
- Account-Based Marketing Automation for Small Target Lists
- AI Sales Automation: What to Automate and What to Never Automate
Marketing
- B2B Marketing Strategy: Pick the Segment, Then Pick the Channels
- Omnichannel Marketing Strategy for B2B, Minus the Buzzword
- B2B Marketing Trends That Changed How Buyers Actually Buy
- The Digital Marketing Changes That Break Existing Campaigns
- B2B Marketing for Professional Services Firms That Sell on Reputation