Written for / Software and technology sales teams

Your SDRs spend the morning moving data between tabs.

A SaaS outbound motion usually runs on an enrichment tool, a LinkedIn tool, an email sender, a shared inbox and a pile of automations holding them together. Command Center runs the same motion in one login, from the first touch to the signed order form. You bring the account list.

Get started Drive the live demo

$297 per license a month, Spark plan
Month to month on Spark
4.7 on Trustpilot

Fig. 01 / The stack you have

A stack of tools, a web of integrations, and one ops person keeping it alive.

Each tool was a sensible purchase. Together they are a system nobody designed.

01
Attribution breaks at every handoff. The LinkedIn touch is in one tool and the email in another, so nobody can say what booked the meeting.
02
Ramp time is tool time. A new SDR learns the tools before they learn the ICP.
03
The automations are the product now. When one webhook fails on a Friday, leads sit unworked until someone notices.

Honest scope. Swapping the 12 tools on the receipt for Command Center saves about $233 a month per seat at list. The bigger win is one login and one inbox for every reply. It does not replace your lead source and any company CRM; it works beside them.

THE OUTBOUND STACK
one tool per job, one seat, monthly

Hunter.ioEmail finding + verification49.00
HeyReachLinkedIn outreach79.00
InstantlyCold email sequences47.00
TrulyInboxInbox warmup29.00
FrontShared inbox29.00
HubSpot Sales HubCRM + pipeline20.00
ChatGPT TeamAI writing25.00
ZapierWorkflow automation30.00
PandaDocDocuments + e-sign29.00
HootsuiteSocial scheduling99.00
Slack ProTeam messaging8.75
DataboxReporting85.00

TOTAL / MONTH$529.75

12 tools · 12 logins · 0 shared records

One common tool for each job, at its published monthly rate. Lead data is not on this receipt: you bring your list or build it on LinkedIn.

Command CenterOne login$297 / month

YOU KEEP THESE
Command Center does not replace them, so they are not in the total

Your lead sourceyour own list, LinkedIn or Sales Navigatorkeep
Company CRM, if you have oneno native sync: CSV, API or webhookskeep
Call recordingconversation intelligencekeep
Billing and product analyticsrevenue and usagekeep

Fig. 02 / How one deal runs

One login, from a name on your list to a signature.

A fictional deal for a company selling accounts payable automation to mid-market logistics firms.

The buyerJordan Meyers, VP of Finance at a 300-person logistics company

01

Your list + enrichment + Prospect IQ

Find

Your rep builds the search in Sales Navigator, finance leaders at logistics companies in your size band, and runs it through their own account. Or you upload the account list you already have. Enrichment fills in each profile and finds and verifies work emails. Prospect IQ then scores every contact from 0 to 100 against the ICP rules you set: title, seniority, industry, department and company size.
app.grobotlab.com/contacts
ContactsSales Navigator import

Source: Sales Navigator searchTitle: VP Finance, CFOIndustry: LogisticsCompany size: 201 to 1,000
- JM
  Jordan MeyersVP Finance, Northline Logistics
  201 to 50090
- CB
  Carla BoydCFO, Redfern Freight
  501 to 1,00086
- DS
  Dev ShahController, Kestrel 3PL
  201 to 50074
- EM
  Erin MossVP Finance, Baycrest Cartage
  51 to 20058
✓ work email verified Prospect IQ score, 0 to 100, against your ICP rules
02

floStudio

Reach

A floStudio sequence runs LinkedIn first, then email. Your rep noticed the job posts on their own and wrote the opener around them; the platform does not track hiring. LinkedIn steps run from your own account, and email goes out from your own connected mailbox.
app.grobotlab.com/flostudio
Finance leaders, logisticsfloStudioActive
in
LinkedIn connectFrom your account

3d
Wait 3 days

@
Email, AP hiring angleFrom your mailbox

in
LinkedIn voice noteIf no reply

First message to Jordan MeyersJordan, saw you are hiring two AP specialists. Finance teams your size often add headcount right before they automate invoice matching. Worth comparing notes on what other 3PLs did first?
Unibox + Ezra

Reply

The reply lands in Unibox. Ezra drafts an answer from the conversation, and the rep adds the booking link and approves it in a minute.

app.grobotlab.com/unibox

UniboxJordan MeyersNew reply

Jordan MeyersWe are evaluating two vendors right now. What does implementation actually look like?

✦ Ezra, suggested reply Approve and send
Most teams are live in about six weeks: two for ERP mapping, four for rollout. I can send a one-page plan and walk you through it. Does Thursday work?
04

Pipeline + deals

Close

The rep creates a deal from the thread at demo stage, or you set a workflow step to create it when a meeting is booked. The pipeline shows weighted value by stage and flags a deal that has stopped moving.
app.grobotlab.com/deals
PipelineMain pipeline
1. Replied
2. Demo
3. Proposal
4. Won
Northline Logistics$38,000

Stage
Demo
Owner
You
Contact
Jordan Meyers

✓ Created from the thread by the rep
05

groDoc

Sign

The rep fills in the order form template in groDoc and sends it for e-signature. You see when it is viewed, and the signed copy comes back with an audit trail.
app.grobotlab.com/grodoc
Order Form

From the order form template

Jordan Meyers, VP of Finance
SIGNED

✓Builtin groDoc

✓Sentfor e-signature

✓Viewedby the signer

✓Signedaudit trail saved

The people, companies and messages are fictional, and the screens are simplified drawings of Command Center. Each step says what the platform does and what you do yourself. Drive the live demo to click through the real thing.

Fig. 03 / Your buyers, not ours

Your buyer, their moment, and the tools for both.

This page is written for software and technology sales teams. The people below are the ones you sell to: who gets your message, what makes this the week to send it, and which part of the platform does each job. A typical setup for b2b saas.

Who

4 titles you sell to

VP or director of the function your product serves
The economic buyer: CFO or COO
The champion: a manager or ops lead
IT or security, when they review

When

5 moments your team watches for

01
A funding round
02
A new executive in the first 90 days
03
Hiring for the work your product removes
04
A change in their tech stack
05
A competitor's contract coming up for renewal

Not detected for you. Command Center has no built-in signals for this industry yet. Today the built-in signal data is Form 5500 filings for benefits brokers. Here you bring the list or spot the moment, and the platform runs the enrichment, outreach, replies, pipeline and paperwork.

With

One platform, five steps

01FindEnrichment and Prospect IQ
Work emails found and verified on the list you bring, and a 0 to 100 score against your ICP rules before a rep spends a minute on the account.
02ReachfloStudio
LinkedIn and email in one sequence, sent from your own accounts. Managed sending infrastructure (Blitz) is an option.
03ReplyUnibox with Ezra
Every LinkedIn and email reply in one inbox with a drafted answer.
04ClosePipeline
Deals with value, stage and owner, weighted totals and stuck-deal flags.
05SigngroDoc
Order forms from a template, sent for e-signature with an audit trail.

Fig. 04 / Proof

What came off the line.

3 → 10

meetings per week, per rep

Cloud ERP. The sales division wanted a prospecting alternative to Salesforce. Oracle NetSuite → 120%

increase in meeting booking rate within three months

Online store technology for promotional products and team wear. Brikl → 2 → 10

weekly meetings (from 2 to 8-10)

Retail media advertising automation. Pacvue →

Also relevant: Sighthound.

Rated 4.7 out of 5 on Trustpilot / All case studies

Fig. 05 / Straight answers

What sales leaders ask before they buy.

Does it replace or sync with Salesforce or HubSpot?

It can be the whole system for a team that has no CRM of record yet: contacts, pipeline, deals and documents are built in. There is no native sync to Salesforce or HubSpot. If your company runs on one of them, you move data by CSV, API or webhook, so decide up front which system owns the deal.

Does it include contact data or buying signals?

No. Command Center has no built-in contact database today. You upload your own list as a CSV, or build a search in LinkedIn or Sales Navigator and run it through your own account. The platform then enriches the contacts, verifies work emails and scores each one from 0 to 100 against the ICP rules you set. It does not detect funding, hiring, job changes or tech stack. Your reps spot those and write to them.

What does it cost for a sales team?

Spark is $297 per license per month, billed month to month. LinkedIn and email sends are included. Credits meter AI actions, email verification and enrichment. There are larger plans for bigger teams; ask us which fits.

Are email sends metered?

No. Sends go out from your own connected mailboxes and are part of the license. Credits meter AI actions, email verification and enrichment. Managed sending infrastructure is optional and priced separately in credits.

Will LinkedIn automation put our reps' accounts at risk?

No vendor can honestly promise zero risk, because LinkedIn sets and enforces its own rules. Sequences run from your own LinkedIn account, so volume and targeting matter: keep daily activity modest, send only to people who fit, and go through the sending settings with us before you launch.

Can we get our data out?

It is your data. Contacts and deals export to CSV and documents export to PDF, and Spark is month to month, so leaving does not mean losing the work.

What does it not do?

It does not run SMS, outbound dialing, retargeting or display ads, or payment collection. It has no built-in calendar scheduler, so you use your own booking link. It has no built-in contact database and no native sync to a CRM: data moves by CSV, API or webhook. It does not record calls or bill customers.

Fig. 06 / Your turn

Bring your account list. See what the stack collapses into.

Start on Spark, month to month. Load one list and run one sequence before you change anything else. If you would rather talk it through first, talk to a strategist.