Written for / Managed service providers and IT firms

Your PSA runs the tickets. Nothing runs the sales.

Most MSPs are built by a technical founder and grown by referral. Service has a ticket queue, an SLA and a dashboard. Sales has the owner's memory. Command Center gives new business the same kind of system: a list you load, sequences that keep sending, one inbox and a pipeline. Your PSA and quoting tool stay as they are.

Get started Drive the live demo

$297 per license a month, Spark plan
Month to month on Spark
4.7 on Trustpilot

Fig. 01 / The stack you have

The owner is the only salesperson, and the owner is on a ticket.

Referrals carried the first clients. They will not reliably deliver the next ones.

01
Prospects sit in the PSA as dead companies. It was built for agreements and tickets, so leads go in and nothing follows up.
02
Marketing is a monthly newsletter. It reaches people who already know you and no one who does not.
03
Every hire stalls the pipeline. A new technician takes the owner out of sales for a month.

Honest scope. Swapping the 12 tools on the receipt for Command Center saves about $233 a month per seat at list. The bigger win is one login and one inbox for every reply. It does not replace your PSA, RMM, quoting tool and lead source; it works beside them.

THE SALES STACK
one tool per job, one seat, monthly

Hunter.ioEmail finding + verification49.00
HeyReachLinkedIn outreach79.00
InstantlyCold email sequences47.00
TrulyInboxInbox warmup29.00
FrontShared inbox29.00
HubSpot Sales HubCRM + pipeline20.00
ChatGPT TeamAI writing25.00
ZapierWorkflow automation30.00
PandaDocDocuments + e-sign29.00
HootsuiteSocial scheduling99.00
Slack ProTeam messaging8.75
DataboxReporting85.00

TOTAL / MONTH$529.75

12 tools · 12 logins · 0 shared records

One common tool for each job, at its published monthly rate. Lead data is not on this receipt: you bring your list or build it on LinkedIn.

Command CenterOne login$297 / month

YOU KEEP THESE
Command Center does not replace them, so they are not in the total

Your lead sourceyour own list, LinkedIn or Sales Navigatorkeep
PSA and RMMtickets, agreements, monitoringkeep
Quoting toolhardware and license quoteskeep
Documentation and backup toolsdelivery stackkeep

Fig. 02 / How one deal runs

One login, from a name on your list to a signature.

A fictional prospect with the most common reason a small firm suddenly cares about IT: an insurance form. You learn that from the reply, not from the platform.

The buyerGreg Santos, COO of a 60-person architecture firm

01

Your list + enrichment + Prospect IQ

Find

You build a LinkedIn search for COOs, office managers and owners at professional firms in your city and run it through your own account, or upload a list you already have. Enrichment fills in each profile and finds and verifies work emails. Prospect IQ then scores every contact from 0 to 100 against the ICP rules you set: title, seniority, industry, department and company size.
app.grobotlab.com/contacts
ContactsLinkedIn search import

Source: LinkedIn searchTitle: COO, office manager, ownerCompany size: 11 to 200Location: Raleigh, NC
- GS
  Greg SantosCOO, Santos + Reyes Architects
  51 to 20088
- NP
  Nora PikeOffice manager, Pike Law Group
  11 to 5082
- AV
  Al VancePartner, Vance + Dunn CPAs
  11 to 5076
- IR
  Ines RiosOwner, Rios Engineering
  11 to 5068
✓ work email verified Prospect IQ score, 0 to 100, against your ICP rules
02

floStudio

Reach

The sequence leads with a document he can use, not a pitch for managed services. LinkedIn steps run from your own account, and email goes out from your own connected mailbox.
app.grobotlab.com/flostudio
Cyber insurance form, local firmsfloStudioActive
in
LinkedIn connectFrom your account

3d
Wait 3 days

@
Email, the one-page guideFrom your mailbox

in
LinkedIn voice noteIf no reply

First message to Greg SantosGreg, cyber insurance applications now ask firms like yours about MFA and tested backups. I wrote a one-page version of what the form asks and what counts as a yes. Want it before your renewal?
Unibox + Ezra

Reply

His reply lands in Unibox. Ezra drafts an answer that offers Thursday and asks for the form. You approve it from your phone.

app.grobotlab.com/unibox

UniboxGreg SantosNew reply

Greg SantosThe renewal form is on my desk and I can't answer half of it. Can you look at it Thursday?

✦ Ezra, suggested reply Approve and send
Thursday works. Send the form ahead and I will mark what you can answer yes to today and what needs fixing first. 10 or 2?
04

Pipeline + deals

Close

You create a deal from the thread: security assessment first, then managed services, with the monthly value you expect. The pipeline shows weighted value by stage and flags a deal that has stopped moving.
app.grobotlab.com/deals
PipelineMain pipeline
1. Replied
2. Assessment
3. Proposal
4. Won
Santos + Reyes Architects$7,200

Stage
Assessment
Owner
You
Contact
Greg Santos

✓ Created from the thread by the rep
05

groDoc

Sign

You put your own services agreement into groDoc and send it for e-signature. You see when it is viewed, and the signed copy comes back with an audit trail. Hardware and license quotes still come from your quoting tool, and onboarding runs in your PSA.
app.grobotlab.com/grodoc
Service Agreement

Your own terms, on the service agreement template

Greg Santos, COO
SIGNED

✓Builtin groDoc

✓Sentfor e-signature

✓Viewedby the signer

✓Signedaudit trail saved

The people, companies and messages are fictional, and the screens are simplified drawings of Command Center. Each step says what the platform does and what you do yourself. Drive the live demo to click through the real thing.

Fig. 03 / Your buyers, not ours

Your buyer, their moment, and the tools for both.

This page is written for managed service providers and IT firms. The people below are the ones you sell to: who gets your message, what makes this the week to send it, and which part of the platform does each job. A typical setup for it services and msps.

Who

4 titles you sell to

Owner or managing partner
COO or office manager
CFO or controller
An internal IT manager, for co-managed work

When

5 moments your team watches for

01
A cyber insurance application or renewal
02
A customer or regulator asking for a security standard
03
An office move or a new location
04
The one internal IT person leaving
05
Their current provider being acquired

Not detected for you. Command Center has no built-in signals for this industry yet. Today the built-in signal data is Form 5500 filings for benefits brokers. Here you bring the list or spot the moment, and the platform runs the enrichment, outreach, replies, pipeline and paperwork.

With

One platform, five steps

01FindYour list, enriched and scored
Local firms from your own LinkedIn search, scored 0 to 100 against your ICP rules so the owner's limited sales time goes to the right ones.
02ReachfloStudio
A sequence that keeps sending from your own accounts while you are on a project.
03ReplyUnibox with Ezra
Prospect replies answered between tickets, with a draft waiting.
04ClosePipeline
Deals by stage with weighted value and stuck-deal flags.
05SigngroDoc
Your own agreement, sent for e-signature with an audit trail.

Fig. 04 / Proof

What came off the line.

No MSP case study is published yet. This is an enterprise software sales team, shown as the nearest thing.

3 → 10

meetings per week, per rep

Cloud business software. LinkedIn and email prospecting on grobot. Oracle NetSuite →

Rated 4.7 out of 5 on Trustpilot / All case studies

Fig. 05 / Straight answers

What MSP owners ask before they buy.

Does it integrate with ConnectWise, Autotask or HaloPSA?

No. There is no connection to any PSA. Command Center is the system for the part before a client exists in your PSA. Data moves by CSV, API or webhook if you want to build that.

Does it replace our quoting tool?

No. groDoc handles agreements, proposals and e-signature. Quotes that depend on distributor pricing and line-item hardware stay in the quoting tool you use.

Does it find prospects or tell me whose cyber renewal is coming?

No. Command Center has no built-in contact database today. You upload your own list as a CSV, or build a search in LinkedIn or Sales Navigator and run it through your own account. The platform then enriches the contacts, verifies work emails and scores each one from 0 to 100 against the ICP rules you set. It has no cyber insurance or renewal data. You hear about the renewal when the prospect answers.

What does it cost?

Spark is $297 per license per month, billed month to month. LinkedIn and email sends are included. Credits meter AI actions, email verification and enrichment. There are larger plans for bigger teams; ask us which fits.

Is my LinkedIn account safe?

No vendor can honestly promise zero risk, because LinkedIn sets and enforces its own rules. Sequences run from your own LinkedIn account, so volume and targeting matter: keep daily activity modest, send only to people who fit, and go through the sending settings with us before you launch.

Can we export our prospect data?

It is your data. Contacts and deals export to CSV and documents export to PDF, and Spark is month to month, so leaving does not mean losing the work.

What does it not do?

It does not run SMS, outbound dialing, retargeting or display ads, or payment collection. It has no built-in calendar scheduler, so you use your own booking link. It has no built-in contact database and no native sync to a CRM: data moves by CSV, API or webhook. It does not monitor endpoints, manage tickets or quote hardware.

Fig. 06 / Your turn

Give sales a queue. Start with one list.

Start on Spark, month to month. Load one list and run one sequence before you change anything else. If you would rather talk it through first, talk to a strategist.