Written for / PEOs, payroll providers and HR services

Every employer already has a payroll provider. You sell the switch.

Nobody shops for payroll or a PEO until something hurts: a renewal increase, a second state, a missed filing. Command Center keeps you in front of the owners, CFOs and HR leaders on your list, on LinkedIn and email, so you are the name they know when it does.

Get started Drive the live demo

$297 per license a month, Spark plan
Month to month on Spark
4.7 on Trustpilot

Benefits brokers are your referral channel and sometimes your competition. BenefitsIQ, our Form 5500 employer data, is built for benefits workspaces; if you sell benefits too, read the employee benefits brokers page and ask us whether it can be enabled on yours.

Fig. 01 / The stack you have

Reps dial all year. Employers switch when something hurts.

An employer changes providers at a renewal, at year-end or after a mistake. The outreach that wins them has to start months earlier.

01
The call list is the whole strategy. Reps call the same local businesses that every other payroll rep called this morning.
02
Timing is guessed. Without the renewal month or headcount, every prospect gets the same pitch in the same week.
03
Referral partners are not worked. CPAs and brokers send business to the rep who stays in touch, and nobody has a system for that.

Honest scope. Swapping the 12 tools on the receipt for Command Center saves about $233 a month per seat at list. The bigger win is one login and one inbox for every reply. It does not replace your payroll or PEO platform and your lead source; it works beside them.

THE SALES STACK
one tool per job, one seat, monthly

Hunter.ioEmail finding + verification49.00
HeyReachLinkedIn outreach79.00
InstantlyCold email sequences47.00
TrulyInboxInbox warmup29.00
FrontShared inbox29.00
HubSpot Sales HubCRM + pipeline20.00
ChatGPT TeamAI writing25.00
ZapierWorkflow automation30.00
PandaDocDocuments + e-sign29.00
HootsuiteSocial scheduling99.00
Slack ProTeam messaging8.75
DataboxReporting85.00

TOTAL / MONTH$529.75

12 tools · 12 logins · 0 shared records

One common tool for each job, at its published monthly rate. Lead data is not on this receipt: you bring your list or build it on LinkedIn.

Command CenterOne login$297 / month

YOU KEEP THESE
Command Center does not replace them, so they are not in the total

Your lead sourceyour own list, LinkedIn or Sales Navigatorkeep
Payroll, HRIS or PEO platformyour product and system of recordkeep
Benefits quoting and underwritingpricing the groupkeep

Fig. 02 / How one deal runs

One login, from a name on your list to a signature.

A fictional PEO prospect: a growing practice with two states and a renewal it has no leverage on. She tells you about the renewal in her reply.

The buyerAngela Brooks, owner of a 35-employee physical therapy group

01

Your list + enrichment + Prospect IQ

Find

You build a LinkedIn search for owners and CFOs at employers of 11 to 200 people in your territory and run it through your own account, or upload the list your team already calls. Enrichment fills in each profile and finds and verifies work emails. Prospect IQ then scores every contact from 0 to 100 against the ICP rules you set: title, seniority, industry, department and company size.
app.grobotlab.com/contacts
ContactsLinkedIn search import

Source: LinkedIn searchTitle: owner, CFOCompany size: 11 to 200Location: North Carolina
- AB
  Angela BrooksOwner, Brooks Physical Therapy
  11 to 5088
- DM
  Drew MillsCFO, Mills Dental Partners
  51 to 20084
- SK
  Sara KentOwner, Kent Landscape
  11 to 5075
- FO
  Finn OrtegaOffice manager, Ortega Electric
  11 to 5066
✓ work email verified Prospect IQ score, 0 to 100, against your ICP rules
02

floStudio

Reach

The sequence starts months before the usual renewal season and says what changes for a group her size. LinkedIn steps run from your own account, and email goes out from your own connected mailbox.
app.grobotlab.com/flostudio
Owners and CFOs, 11 to 200floStudioActive
in
LinkedIn connectFrom your account

3d
Wait 3 days

@
Email, side-by-side offerFrom your mailbox

in
LinkedIn voice noteIf no reply

First message to Angela BrooksAngela, payroll and benefits for 35 people across two states means two sets of tax filings and a health renewal you negotiate alone. Would a side-by-side of your current cost against a PEO plan be useful before your renewal?
Unibox + Ezra

Reply

Her reply lands in Unibox. Ezra drafts an answer asking for a census and two recent invoices. The rep approves it.

app.grobotlab.com/unibox

UniboxAngela BrooksNew reply

Angela BrooksOur renewal is in March and it went up again. What do you need from me?

✦ Ezra, suggested reply Approve and send
A census and your last two invoices for payroll and health. With those I can send a side-by-side within three business days.
04

Pipeline + deals

Close

The rep creates a deal from the thread and sets the close date to her renewal. The pipeline shows weighted value by stage and flags a deal that has stopped moving. The sales manager sees which proposals have gone quiet.
app.grobotlab.com/deals
PipelineMain pipeline
1. Replied
2. Census in
3. Proposal
4. Won
Brooks Physical Therapy$42,000

Stage
Census in
Owner
You
Contact
Angela Brooks

✓ Created from the thread by the rep
05

groDoc

Sign

You put your own client service agreement into groDoc and send it for e-signature. You see when it is viewed, and the signed copy comes back with an audit trail. Implementation and the first payroll run in your own platform.
app.grobotlab.com/grodoc
Service Agreement

Your own client service agreement, built in groDoc

Angela Brooks, Owner
SIGNED

✓Builtin groDoc

✓Sentfor e-signature

✓Viewedby the signer

✓Signedaudit trail saved

The people, companies and messages are fictional, and the screens are simplified drawings of Command Center. Each step says what the platform does and what you do yourself. Drive the live demo to click through the real thing.

Fig. 03 / Your buyers, not ours

Your buyer, their moment, and the tools for both.

This page is written for PEOs, payroll providers and HR services. The people below are the ones you sell to: who gets your message, what makes this the week to send it, and which part of the platform does each job. A typical setup for hr, payroll and peo.

Who

4 titles you sell to

Owner or CEO, under 100 employees
CFO or controller
HR director or office manager
Referral partners: CPAs and benefits brokers

When

5 moments your team watches for

01
A health plan renewal
02
Reaching 50 full-time-equivalent employees, the Applicable Large Employer line
03
Hiring in a second state
04
The year-end switching window
05
A first HR hire, or the only one leaving

Not detected for you. Command Center has no built-in signals for this industry yet. Today the built-in signal data is Form 5500 filings for benefits brokers. Here you bring the list or spot the moment, and the platform runs the enrichment, outreach, replies, pipeline and paperwork.

With

One platform, five steps

01FindYour list, enriched and scored
Employers from your own LinkedIn search or upload, with verified emails and a 0 to 100 Prospect IQ score, so reps stop calling the same list as everyone else.
02ReachfloStudio
One sequence for prospects and another that keeps referral partners warm.
03ReplyUnibox with Ezra
Replies answered while the rep is in a proposal meeting, with a draft waiting.
04ClosePipeline
Proposals by stage with the renewal as the close date, visible to the sales manager.
05SigngroDoc
Your own client service agreement, sent for e-signature.

Fig. 04 / Proof

What came off the line.

These two sell HR services and HR technology to the same buyers you call on.

2 → 8

meetings per week (from 2 to 5-8)

An HR firm selling a platform for inclusive workplace culture. FIC Human Resource Partners → 300%+

return on investment

A recruitment platform sold to HR and talent leaders. AbilityMap →

Rated 4.7 out of 5 on Trustpilot / All case studies

Fig. 05 / Straight answers

What sales leaders ask before they buy.

Does it know when an employer's health plan renews?

Not on a standard workspace. Renewal months come from BenefitsIQ, our Form 5500 employer data, which is built for benefits workspaces and switched on per workspace. Ask us whether it can be enabled for you. Even then, many small fully insured groups do not file, so for a 35-person employer you ask in the first conversation.

Does it replace our payroll or PEO platform?

No. That is your product and your system of record. Command Center is how your sales team works the list and wins the client before implementation.

Does it come with a list of employers?

No. Command Center has no built-in contact database today. You upload your own list as a CSV, or build a search in LinkedIn or Sales Navigator and run it through your own account. The platform then enriches the contacts, verifies work emails and scores each one from 0 to 100 against the ICP rules you set.

What does it cost?

Spark is $297 per license per month, billed month to month. LinkedIn and email sends are included. Credits meter AI actions, email verification and enrichment. There are larger plans for bigger teams; ask us which fits.

Is it safe for our reps' LinkedIn accounts?

No vendor can honestly promise zero risk, because LinkedIn sets and enforces its own rules. Sequences run from your own LinkedIn account, so volume and targeting matter: keep daily activity modest, send only to people who fit, and go through the sending settings with us before you launch.

Can a sales manager see every rep's pipeline?

Yes. Reps work in one workspace, so contacts, threads and deals are on one board. It is your data. Contacts and deals export to CSV and documents export to PDF, and Spark is month to month, so leaving does not mean losing the work.

What does it not do?

It does not run SMS, outbound dialing, retargeting or display ads, or payment collection. It has no built-in calendar scheduler, so you use your own booking link. It has no built-in contact database and no native sync to a CRM: data moves by CSV, API or webhook. It does not run payroll, quote benefits or underwrite a group.

Fig. 06 / Your turn

Pick a territory. Load the first list.

Start on Spark, month to month. Load one list and run one sequence before you change anything else. If you would rather talk it through first, talk to a strategist.