Written for / Brokerage, tenant rep and investment sales

Every lease in your market expires. Someone will call first.

A commercial broker wins by being in the conversation 12 to 24 months before a lease ends or a loan matures. You bring the expirations from your own property data. Command Center runs the long, patient outreach to those tenants and owners on LinkedIn and email, and keeps every reply and every pursuit in one login.

Get started Drive the live demo

$297 per license a month, Spark plan
Month to month on Spark
4.7 on Trustpilot

Fig. 01 / The stack you have

You know which tenants roll next year. Calling them all is the problem.

The property data tells you who to call. It does not make the first touches or the months of follow-up.

01
Cold calls reach a receptionist. The COO who decides on space is on LinkedIn and reads email.
02
Follow-up runs for a year or more. No broker keeps a 14-month cadence going by hand across a whole submarket.
03
Pursuits live in each broker's head. The team lead cannot see who is talking to which tenant.

Honest scope. Swapping the 12 tools on the receipt for Command Center saves about $233 a month per seat at list. The bigger win is one login and one inbox for every reply. It does not replace your property data, listings and lead source; it works beside them.

THE BROKER STACK
one tool per job, one seat, monthly

Hunter.ioEmail finding + verification49.00
HeyReachLinkedIn outreach79.00
InstantlyCold email sequences47.00
TrulyInboxInbox warmup29.00
FrontShared inbox29.00
HubSpot Sales HubCRM + pipeline20.00
ChatGPT TeamAI writing25.00
ZapierWorkflow automation30.00
PandaDocDocuments + e-sign29.00
HootsuiteSocial scheduling99.00
Slack ProTeam messaging8.75
DataboxReporting85.00

TOTAL / MONTH$529.75

12 tools · 12 logins · 0 shared records

One common tool for each job, at its published monthly rate. Lead data is not on this receipt: you bring your list or build it on LinkedIn.

Command CenterOne login$297 / month

YOU KEEP THESE
Command Center does not replace them, so they are not in the total

Property and lease datacomps, ownership, expirations: your contact sourcekeep
Listing platformsmarketing your listingskeep
Brokerage deal systemif your firm requires onekeep

Fig. 02 / How one deal runs

One login, from a name on your list to a signature.

A fictional tenant representation pursuit. The lease date comes from your own property data source, not from Command Center.

The buyerSam Whitaker, COO of a 120-person engineering firm

01

Your list + enrichment + Prospect IQ

Find

You export next year's expirations from your property data source, with the COO or CFO at each company, and upload the CSV. Where you only have a company name, you find the person on LinkedIn first. Enrichment fills in each profile and finds and verifies work emails. Prospect IQ then scores every contact from 0 to 100 against the ICP rules you set: title, seniority, industry, department and company size.
app.grobotlab.com/contacts
ContactsImported list

Source: CSV uploadSeniority: C-level, VPCompany size: 51 to 500Location: Atlanta, GA
- SW
  Sam WhitakerCOO, Whitaker Engineering
  51 to 20089
- DL
  Dee LangCFO, Corvid Software
  51 to 20084
- MH
  Max HaleCOO, Hale + Stone Law
  51 to 20077
- RV
  Rita VossHead of real estate, Lumen Health
  201 to 50075
✓ work email verified Prospect IQ score, 0 to 100, against your ICP rules
02

floStudio

Reach

The sequence is slow on purpose: a LinkedIn connection, an email, then a useful market note every few weeks. LinkedIn steps run from your own account, and email goes out from your own connected mailbox.
app.grobotlab.com/flostudio
Expirations, long cadencefloStudioActive
in
LinkedIn connectFrom your account

3d
Wait 3 days

@
Email, early optionsFrom your mailbox

in
LinkedIn messageEvery few weeks

First message to Sam WhitakerSam, your lease at Perimeter Park ends next summer. Tenants who start early in that submarket have more room to negotiate improvements. Worth 15 minutes to see your options before the landlord sends a renewal?
Unibox + Ezra

Reply

Four months in, he answers. Ezra drafts a reply proposing a space review. You approve it.

app.grobotlab.com/unibox

UniboxSam WhitakerNew reply

Sam WhitakerWe're also not sure we still need all 30,000 feet. Yes, let's talk.

✦ Ezra, suggested reply Approve and send
Good to hear. A space review takes 30 minutes and shows what 20,000 to 30,000 feet looks like in your submarket. Tuesday or Thursday?
04

Pipeline + deals

Close

You create a deal from the thread with the fee you expect. The pipeline shows weighted value by stage and flags a deal that has stopped moving. The team lead sees it next to every other pursuit.
app.grobotlab.com/deals
PipelineMain pipeline
1. Replied
2. Space review
3. Tours
4. Won
Whitaker Engineering$54,000

Stage
Space review
Owner
You
Contact
Sam Whitaker

✓ Created from the thread by the rep
05

groDoc

Sign

You put your own representation agreement into groDoc and send it for e-signature. You see when it is viewed, and the signed copy comes back with an audit trail. Tours, proposals and the lease itself are negotiated the way you do it today.
app.grobotlab.com/grodoc
Representation Agreement

Your own agreement, built in groDoc

Sam Whitaker, COO
SIGNED

✓Builtin groDoc

✓Sentfor e-signature

✓Viewedby the signer

✓Signedaudit trail saved

The people, companies and messages are fictional, and the screens are simplified drawings of Command Center. Each step says what the platform does and what you do yourself. Drive the live demo to click through the real thing.

Fig. 03 / Your buyers, not ours

Your buyer, their moment, and the tools for both.

This page is written for brokerage, tenant rep and investment sales. The people below are the ones you sell to: who gets your message, what makes this the week to send it, and which part of the platform does each job. A typical setup for commercial real estate.

Who

4 titles you sell to

Tenants: COO, CFO or head of real estate
Property owners and investors
Developers
Facilities directors

When

5 moments your team watches for

01
A lease expiring in 12 to 24 months
02
Headcount growing or shrinking
03
A funding round or acquisition
04
A loan coming up for maturity
05
A company entering your market

Not detected for you. Command Center has no built-in signals for this industry yet. Today the built-in signal data is Form 5500 filings for benefits brokers. Here you bring the list or spot the moment, and the platform runs the enrichment, outreach, replies, pipeline and paperwork.

With

One platform, five steps

01FindEnrichment and Prospect IQ
Verified work emails for the people on your list, and a 0 to 100 score against your ICP rules.
02ReachfloStudio, voice notes and InMail
A long cadence you build once, with a second way to reach an executive who never picks up.
03ReplyUnibox with Ezra
The reply that comes four months later is not missed.
04ClosePipeline
Every pursuit, its value and its owner on one board.
05SigngroDoc
Your own representation agreement, sent for e-signature.

Fig. 04 / Proof

No case study here yet. We will not fake one.

We have not published a commercial real estate case study, and we are not going to invent one. Here is what customers in general say, and the library.

Rated 4.7 out of 5 on Trustpilot / All case studies

Fig. 05 / Straight answers

What brokers ask before they buy.

Does it include lease expirations, ownership data or contacts?

No. Command Center has no comps, ownership records or lease dates, and no built-in contact database. Keep the property data source you use and upload the people you want to reach as a CSV. The platform enriches them, verifies work emails and scores each contact.

Does it replace our brokerage CRM or deal system?

For an independent broker or a small team, the built-in pipeline can be the whole system. If your firm requires a brokerage platform for listings and commissions, use Command Center for prospecting and keep the firm system for the transaction. Nothing syncs between them.

What does it cost?

Spark is $297 per license per month, billed month to month. LinkedIn and email sends are included. Credits meter AI actions, email verification and enrichment. There are larger plans for bigger teams; ask us which fits.

Is there a contract?

Spark is month to month. You can cancel when you want.

Is my LinkedIn account safe?

No vendor can honestly promise zero risk, because LinkedIn sets and enforces its own rules. Sequences run from your own LinkedIn account, so volume and targeting matter: keep daily activity modest, send only to people who fit, and go through the sending settings with us before you launch.

Do I keep my contacts if I change firms?

It is your data. Contacts and deals export to CSV and documents export to PDF, and Spark is month to month, so leaving does not mean losing the work. Who owns what when a broker moves is a matter between you and your firm.

What does it not do?

It does not run SMS, outbound dialing, retargeting or display ads, or payment collection. It has no built-in calendar scheduler, so you use your own booking link. It has no built-in contact database and no native sync to a CRM: data moves by CSV, API or webhook. It does not list properties, produce offering memoranda or underwrite deals.

Fig. 06 / Your turn

Bring next year's expirations. Start the cadence.

Start on Spark, month to month. Load one list and run one sequence before you change anything else. If you would rather talk it through first, talk to a strategist.